« 1 run = 1 déchet », un acte éco-citoyen
Nicolas Lemonnier, a french man living in Nantes, creates RUN ECO TEAM association in 2016. He gets into this adventure motivated by the will to leave a clean planet for his children and future generations. The principle is simple: « 1 run = 1 waste ». A year later, the association counts more than 17,000 members on its Facebook group and the decisive support of Mark Zuckerberg. As an Energy Transition player, TIRU just signed a partnership convention with RUN ECO TEAM, thus bringing its expertise to the eco-citizenship project of the association. This new partnership will help TIRU to push further its educational actions regarding waste issues: less production, more recycling, energy production from non-recyclable waste. With this joint-venture, both parties wish to reach two complementary aims : to mobilize always more people in favor of this environmentally friendly initiative!
When waste produces energy
As for RUN ECO TEAM runners focus their energy on planet protection, the enrgy of the employees of TIRU bursts! This is why, during their traditional Week for Health, Security and Environment scheduled from September 11 to 16, they will run under the colors of RUN ECO TEAM in France, in England and in Canada. This shared run which rallies the whole Group, witnesses the commitment of the employees toward this eco-citizenship project and their pride to promote a craft that deserves to be known, the recycling sector. For yes, the waste is recyclable and produces energy, heat, electricity or biogas. Thus, here is the message that TIRU and RUN ECO TEAM claim: to promote the circular economy principle that states that waste is a real resource.
A dedicated app
TIRU and Run Eco Team develop a mobile app to make their public ambition come true: to turn this simple gesture into a reflex, so that everyone becomes aware of the waste impact on the planet. This app, with usual running features, will be available the last term of 2017. It will feature the possibility to count the picked-up waste and to post the results on the Facebook page of RUN ECO TEAM. The app, conceived to make waste picking fun, will also identify the more polluted routes, a very useful feature for the local authorities for whom Waste is a real issue. Soon available on iOS and Android platforms, it will be free and will become an essential tool for all eco-runners!
Donatienne du Jeu, Agence Giotto,
firstname.lastname@example.org - + 33 1 48 74 18 62
Camille Buand, TIRU
email@example.com - + 33 1 41 97 38 39